A WordPress Blog Is A Proper Web site!
First, let’s be clear where we stand on this. A WordPress blog is a high calibre web site, and we can prove it to you.
We’d go as far as to say most businesses would benefit by adding a WordPress blog to their existing web site, or in many cases by simply running a WordPress blog as their main web site. WordPress blogs are not a poor man’s web site. On the contrary – in most cases they are the clever man’s (and woman’s) web site solution.
WordPress Gives You A High Featured Low Cost Website Platform
With WordPress your site can include almost all of the key website features of a standard website. This includes contact forms, FAQ, knowledge base, a simple shop and membership pages and the all important facility that allows you to update the site yourself. Not to mention the RSS syndication of content and the blog pinging which gets the content out on the web and noticed by the search engines. With WordPress the cost of this is a few hundred dollars; if you were building all this from scratch the costs would be tens of thousands of dollars.
When You Need Something More Than WordPress
The only time you need a website in addition to a WordPress blog is when you have special functional or operational requirements for your website.
A few examples of special functional requirements are: an e-commerce store with thousands of products to manage, a global vehicle tracking system a search engine.
A few examples of special operational requirements are: a site requiring security certification (in this case the WordPress’s Open Source platform on PHP would not offer you the security you require); a site requiring a sub-second response (WordPress is not fast enough, even with caching enabled); a site with a large database and a high transaction rate (WordPress is designed for serving shared content not for resolving contention during transaction processing)
However, even it the main site is not WordPress, then the companion blog can be a great way to market the main site and drive customers to that service.