by Elizabeth
By choosing to run a free blog at wordpress.com you’re essentially giving up control of that blog to a third party. This won’t matter for many blogs, but if the blog in question is your main business blog, wordpress.com isn’t the place for it.
Self hosting your own blog gives you back that control, but what if you don’t have the time nor the technical expertise to excerise that control? What then?
by Russell
I’m sure you know the difference, but there are two types of Wordpress blog. There’s the one you can get for free at wordpress.com – no hosting charges, just choose your blog name and get started, or there’s the one you get from wordpress.org. You have to download software, configure it and host it yourself. Plus you have to deal with any technical problems that arise, as they will from time to time.
by Russell
If the blog’s subject matter is the same as that of the main site, it’s actually preferable to use a sub-folder.
But if the blog is essentially separate from the main site, and deals with different content, a sub-domain is good. Because your blog will still count in some way towards your main site, but cannot sully it with mixed messages about theme.
by Russell
Adding a blog to an existing business web site can be a great way to achieve search engine positioning for long tail keywords, and increase quality traffic to your site overall. After all, business web sites can become quite static – but a blog with frequent postings makes it a more attractive proposition to both human readers and search engines.